The Content Operators Playbook | Tom Sharman

Skip to content

1. Positioning

3 principles

Builder or authority Two places a personal brand works: in the trenches documenting it, or having done it and giving back.
Avoid the messy middle Half builder, half authority reads as neither. Sit one side or the other.
A mission and an enemy Name what you are against. The right people rally and the wrong ones bring them in.

2. Content

3 principles

Formats over ideas A repeatable format beats a one-off story, because the audience can guess what comes next.
The same eight things Pick six to eight messages and say them over and over, a hundred different ways.
The outlier is the brief Find what broke out, often in a niche next door, and bring it back to your message.

3. Funnel

3 principles

4. Distribution

4 principles

5. How I work

27 principles

6. Formats

7 principles

7. Clip anatomy

2 principles

On Instagram

Short videos from @tomsharman.