Pricing and the offer ladder

Every client I have right now started with one paid hour. I send a breakdown within a couple of days with the next step priced at the bottom. Usually that is a three month sprint: we map where you are today and where we are getting to, then we work in two week blocks. If you have a team I need to be inside every week, that becomes a retainer. Editing is always its own line, and I step people up when something changes, like a hire or a raise.

How do I use it?

1. Send the session breakdown within 48 hours with the next step priced at the foot of it.
2. Offer three options at most, recommend one, and credit the smallest against the biggest.
3. Use the sprint when there is a team to align: six two week sprints and a session every fortnight.
4. Bill a retainer monthly in advance on a three month initial term, then rolling on 30 days notice.
5. Cap the days a week in writing and keep editing outside the core fee as its own line.
6. Name the measure for the 90 day review in the proposal itself.
7. Step a client up when something changes for them: a hire, a raise or a launch.