Tom Sharman
12+ years building content teams and production for genre-defining creators, now building for entrepreneurs.
TS // 2026
12+ years building content teams and production for genre-defining creators, now building for entrepreneurs.
Press & Coverage
Over a decade helping content creators and brands reach hundreds of millions of eyeballs, generating $1.6M in AdSense, $2M+ in brand deals, and $1.3M in subscription revenue along the way.
I've followed my interests selfishly through YouTube, culture, sport, gaming, fashion and comedy. I've had a career full of fun and more failures than I can count. Here are some of the highlights.
I lead strategy, operations and the content team behind Sam Stoffel's personal brand. Sam is an entrepreneur on a mission to change lives through entrepreneurship, and in eight months we took his channel from zero to 290,791 followers. I built the team, the systems and the strategy entirely from scratch.
Alongside that I'm consulting for Liquidity Media, the group behind Outplayed.com and Odds Monkey, helping them figure out where content fits in their growth story.
I relaunched Secret Leaders as a video-first podcast hosted by Dan Murray and Chris Donnelly, arguably the most credentialed co-hosting duo in UK business media. I ran the whole operation: daily social content, twice-weekly premium interviews with Deborah Meaden, James Watt, Simon Squibb and more, plus all the business and commercial side.
We grew to #2 in the UK Business Podcast charts, sitting right behind Steven Bartlett's Diary of a CEO. Sponsorship deals with Wise, Vanta, Hewlett Packard and Dubai Tourism. I also built the professional studio from scratch in 6K quality.
Joined content syndication business Swift Media to launch their talent management division from zero, a fresh revenue stream built entirely from scratch. The focus was Food, Travel and Lifestyle. I managed clients including Bald and Bankrupt, Backpacker Ben, London Bruncher and Those Boxing Brothers.
Produced content for one of the UK's most daring and viral YouTube creators. Worked alongside Niko on major productions including campaigns with BBC, Google, YouTube and JD Sports. Known for boundary-pushing stunts and sketches with massive cultural impact.
Led production across 28 long-form videos for The Burnt Chip's channel. Eight of his top 12 all-time best performing videos were made with Waves, including all three of his most-viewed videos ever. 49 million total views across our work together.
Produced content for Astrid Wett across her YouTube channel, working on format development and high-production video content as part of the New Waves operation.
Represented Ollie Ball as talent agent and production partner, developing content strategy and productions as part of the New Waves roster.
Represented Jacob Pasquill as talent agent and production partner, working across content development and productions within the New Waves operation.
Represented Culture Force as talent agent and production partner, contributing to content strategy and productions as part of the New Waves roster.
Co-founded Clash of Creators, a creator-versus-creator format bringing together some of the UK's biggest YouTube names in competitive content. Built the concept, assembled the talent and drove the production vision.
Built Angels into the UK's number one agency for female content creators. We generated $750,000 in revenue within the first twelve months with operating margins above 50%. The roster grew to 23 exclusively managed creators with a combined following of over 20 million. On average, clients saw 5× their monthly revenue and 8× growth on social after signing.
For Gareth Bale's Ellevens Esports, I signed the first ever in-game shirt sponsorship deal in FIFA history, bringing Duracell in as the team's official kit sponsor. A genuine industry first covered across global sports and esports media.
Worked with 150+ AAA celebrities, athletes and creators on charity livestreams with EA Sports, Activision Blizzard and Epic Games. $200K raised. A Fortnite tournament with Epic hit 10M+ live views. I also signed England and Chelsea footballer Mason Mount as a Combat ambassador.
Led the launch and growth of Katie Price's YouTube channel. Produced weekly videos with a team of videographers and editors. In the first month alone we hit 1 million views, 60,000 subscribers and tens of millions of media impressions across tabloid press and beyond.
In the very early days of YouTube, before "creator economy" was even a phrase, aged 13 and with my identity hidden, I landed a part-time role at Machinima, the gaming talent network. I scouted and signed YouTube gaming talent and earned a cut of their earnings. The beginning of everything, and I've been obsessed with this space ever since.
Whether you're a creator, entrepreneur, or brand, if you're serious about building a content machine that actually performs, here's where I can help.
No fluff. No spam. Just the framework.
Available for consultancy on building content teams, strategy, systems and production, for creators and entrepreneurs who want to scale.