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The Content Operators Playbook

Playbook 4 of 7

Distribution

4 principles.

Three a day Three posts a day on the main feed, trial reels on top. Every post is a chance to learn.
Overwhelm the algorithm Volume first, refine second. 80% of the way five times a day over 100% three times a week.
Signals before numbers Watch views per follow and average views. The numbers come around month four.
Instagram first Instagram is the test bed. LinkedIn gets the proven winners. YouTube comes last.