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The Content Operators Playbook

Playbook 3 of 7

Funnel

3 principles.

Top, middle, bottom The top brings people in, the middle keeps them, the bottom sells.
One person, one problem Top of funnel in five beats: one person, one problem, authority, one solution, follow.
Fake pods and hotlines Questions you wrote, answered on camera in bulk. The middle of the funnel, a clip a day.