Playbook 6 of 7

Formats

7 principles.

Selfie and yap videos Phone, front camera, one argument. The spine of the content engine, five a week.
Reaction and story time A screenshot or a video plays behind, you talk over it from the corner. React only to what you have standing to react to.
Podcast clips the fake pods A booked studio, a guest who asks, a question list written in advance. A podcast built for the clip, seven a week.
Creator hotline A creator sends a voice note with a question. Tom answers it properly, in a studio, on proper cameras.
Carousels Swipeable slides made only from selfie videos that already won. The format that works on LinkedIn, where the buyers are.
Creator therapy A real creator brings a real problem and it gets taken apart properly. The hero piece, one long form a week.
The newsletter One a week, written by Tom. The only audience he owns outright, and the list every paid tier launches to.