The Content Operators Playbook · 4. Distribution
Principle 1 of 4
Three a day
Three posts a day on the main feed, trial reels on top. Every post is a chance to learn.
Updated 2026-10-25
Posting three times a day is really important. At that volume every video is a chance to learn. If you’re posting three a day on Instagram, you should be doing trial reels on top, two a day. If three feels a lot, start at one a day, minimum, and add the second when it’s easy.
How do I use it?
- Start at one a day, every day, and add the second once it feels easy.
- Build to three on the main feed, from one batch shoot a week.
- Run two trial reels a day to test hooks, and move the winners to the feed.
- Keep two formats daily and never up for testing, so a bad week still ships.
Questions
What does "Three a day" mean?
Post three times a day, with trial reels on top. At that volume every video is a lesson, and the momentum does the rest.
How do I put "Three a day" into practice?
Start at one a day, every day, and add the second once it feels easy. Build to three on the main feed, from one batch shoot a week. Run two trial reels a day to test hooks, and move the winners to the feed.
Why does "Three a day" matter?
Posting three times a day is really important. At that volume every video is a chance to learn.
