Founder, The Content Operators

Tom Sharman

The operator behind top 1% creators

Twelve yearsin the creator economy

2 billion viewsacross the work

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The numbers

2 billionviews across the work
410M+long form views produced
12 yearsin the creator economy
338,657,351views across 166 videos at New Waves, Who Dis?
47,563,094views on one video, I Pranked America’s Most Racist Man
0 to 500,000followers in 10 months for Sam Stoffel

Bios

Tom Sharman has worked with Top 1% creators taking them from solo operators into media businesses. He has built the strategy, systems and teams behind the likes of Niko Omilana, TheBurntChip and taken entrepreneur Sam Stoffel from 0 to 500,000 followers in 10 months. His work has produced 2B+ views. Available for consultancy, strategy and fractional Head of Content roles.

Case studies

Niko Omilana. 47,563,094 long form views on I Pranked America's Most Racist Man. Read
TheBurntChip. Top 3 most watched videos on the channel are our format, the 24 Hour YouTuber Race. 12,790,765 views across the three episodes. Read
Sam Stoffel. 0 to 500,000 followers in 10 months, mainly Instagram, then TikTok. Read
Secret Leaders. Number 2 in the UK Business podcast charts, behind The Diary of a CEO. Read
Niko Omilana and JiDion. 78,000,000 views across The Biggest Menace, seven episodes and the trailer. Read
Ben Heath. Number one trending money community on Skool, and sixth trending globally. Read
Ellevens Esports and Gareth Bale. A World's first in-game shirt sponsorship in FIFA history, Duracell x Ellevens. Read
Niko Omilana. 29,996,382 long form views on SNEAKING Into KSI's Boxing Match, Niko inside a Prime bottle. Read
Combat Gaming and Mason Mount. 10,000,000+ live views across three charity events, with 150+ celebrities, creators and pro players. Read
TheBurntChip. 3,550,114 views on a two-part, Top Gear style tuk tuk race across Sri Lanka. Read
XCAD Network. Times Square XCAD Network's first flagship live event, streamed from the square on 16 June 2022, produced by New Waves, Who Dis? Read
Xbox and LG. $1,000,000 Forza Horizon 5 launch campaign across Xbox and LG, with Vikkstar, James Buckley, Aarav and Benny Central. Read
Clash of Creators. 330,000 live viewers on the debut event, featuring some of the biggest creators in the UK. £12,754 raised for Mind. Read
Katie Price. Control the press Every upload tailored to land 7 news articles a week. Read
Rebel FC and Calfreezy. Feature-length documentary about the Wembley Cup with Calfreezy. Read
EE and Ollie Ball. EE x England Ollie Ball with the England squad, for EE. Read
Tyro Magazine. 40% of UK students reached every month, with 350 student writers and three staff. Read
Angels Management. $750,000 revenue in year one, 23 exclusive creators, margins above 50 percent. Read

Speaking

Topics: Building a personal brand from zero; Working with the biggest YouTubers in the world; The systems to think, feel and act like the top 1% of creators.

The person behind the creator: what the top 1% hire, and in what order
Every big creator reaches the point where they stop being the whole business. Tom has held that seat for Niko Omilana, TheBurntChip, Sam Stoffel and Secret Leaders, and this talk goes through who they hire, when, and what each person actually owns. Founders and creators leave with the first three hires that move them from solo operator to media business.
Think, feel and act like the top 1%: the system behind the biggest creators
The top 1% don't post more. They run a system: formats that repeat, a cadence the team can hold, and a feedback loop that tells them what to kill. Tom breaks down the operating system he builds for clients (short form first, LinkedIn only gets proven winners, YouTube last) so the 99% can run the same thing with a smaller team.
Nobody cares about your story: building a personal brand from zero
People online are selfish, so lead with what they get. Using the Sam Stoffel rebuild (zero to 500,000 followers in 10 months), Tom shows how to find the unrepeatable thing in a founder's history, give it a mission and an enemy, and turn it into formats people come back for. Practical for founders who hate the idea of "doing content".
Inside the biggest channels in Britain: what working with top YouTubers actually teaches you
Stories and lessons from the production side of Niko Omilana's channel (one video at 47,563,094 views), TheBurntChip (27 videos, 52,004,088 views) and Clash of Creators. It covers what gets cut, why most ideas die in the edit, and what an entertainment channel can teach a founder about attention. Good as a fireside or panel slot.
Formats beat one-off videos
One-off videos are a lottery. Repeatable formats are a business. Tom explains how he found three formats for Sam Stoffel that outlived Sam's time at the company, and how to test hooks and formats without wasting a production budget. Fits YouTube, podcast and TV meets creator stages.
Signals before numbers: the first 90 days of a founder's content
Most founders quit at month three, right before it works. Tom covers what to watch instead of view counts (average views going up, outliers, DMs, named viewers) and the two formats he never puts up for testing. It's a talk for business owners deciding whether content is worth the investment.

Stages and features

1 November 2026. Creator Fireside Chat: World's Biggest Business Competition, with Lara Acosta, HelpBnk and Simon Squibb.
6 November 2026. How to Make Your Content Stand Out with Tom Sharman, HelpBnk.
13 October 2026. New Digital Age, interview with Justin Pearse, Editor-in-Chief, on creators as the new media companies. Media feature.
2021. JaackMaate's Happy Hour, episode 203: Callum Glanville and Tom Sharman, Clash of Creators founders. Podcast guest.