The Content Operators Playbook · 6. Formats
Principle 7 of 7
The newsletter
One a week, written by Tom. The only audience he owns outright, and the list every paid tier launches to.
Updated 2026-10-25
One a week, by email. I write it.
The week’s argument, written down, plus what actually performed and what that says.
Why does it exist?
It is the only audience I own outright, and it is the list every paid tier launches to. The website’s job is to push people into it, so the signup is the main event on the page.
Questions
What goes in the newsletter?
The week's argument, written down, plus what actually performed and what that says.
Why does it exist?
It is the only audience Tom owns outright, and it is the list every paid tier launches to.
Where do people sign up?
On the website. The site's job is to push people into it, so the signup is the main event on the page.
