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The Content Operators Playbook

Playbook 2 of 7

Content

3 principles.

Formats over ideas A repeatable format beats a one-off story, because the audience can guess what comes next.
The same eight things Pick six to eight messages and say them over and over, a hundred different ways.
The outlier is the brief Find what broke out, often in a niche next door, and bring it back to your message.