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The Content Operators Playbook

Playbook 1 of 7

Positioning

3 principles.

Builder or authority Two places a personal brand works: in the trenches documenting it, or having done it and giving back.
Avoid the messy middle Half builder, half authority reads as neither. Sit one side or the other.
A mission and an enemy Name what you are against. The right people rally and the wrong ones bring them in.