Bookshelf · Wealthy and Well-Known
Wealthy and Well-Known by Rory Vaden and AJ Vaden, framework 6 of 9
The Five Title Tests
Test titles and headlines before you publish.
Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 194 to 262.
- I want blank
The title completes the sentence for your avatar.
- Clarity
Clear beats clever.
- Positive Energy
Words and colours carry positive energy.
- Native Tongue
Use your avatar's insider language.
- Memorability
A title people can recall spreads by word of mouth.
From chapter: Part 3: How to Monetize a Personal Brand, pp. 194–262
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