The Content Diamond

One weekly anchor video turned into a whole content calendar.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 194 to 262.

52 questions
One customer question per week.
QAC video
Question, answer, call to action, on a phone.
Repurpose
Transcript to article and Pillar Points, clips, and audio podcast.
Measure
Impressions, leads, free calls.

From chapter: Part 3: How to Monetize a Personal Brand, pp. 194–262

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