Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 263 to 279.
Branding
Brand DNA, content, presentation craft.
Marketing
Revenue engine, traffic, podcast.
Selling
Persuasion, keynote calendar, bestseller launch.
Scaling
Eight-figure operations, sales team, leadership.
From chapter: Part 4: Personal Brand Action Plan, pp. 263–279
Part 4 closes the method. Chapter 11 says the only reason a personal brand never starts is imposter syndrome, and that fear is self-centred, so it fades when the mission to serve is clear. Chapter 12 recaps the Brand Positioning Statement, Primary Business Model, title tests, Expert Bio and 3 Es, then lays out the twelve-course Brand Builder Journey in four phases, and ends with the BBG4Free referral partner programme.
