The Brand DNA Helix and Brand Positioning Statement

Six questions that yield five positioning components.

Rory Vaden and AJ Vaden's framework, from Wealthy and Well-Known, pp. 82 to 193.

Avatar Persona
Who you serve, in one phrase.
Problem and Cause
One-word noun the avatar admits to, and the hidden root issue you teach.
Message and Uniqueness
A one-sentence command and its one-word distillation.
Business model
What people will buy and what business you want to be in.

From chapter: Part 2: How to Build a Personal Brand, pp. 82–193

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