KNOWN by Mark Schaefer, framework 9 of 19
Three rules of effective content
Rules that hold for any rich content type.
Mark Schaefer's framework, from KNOWN, pp. 84 to 105.
- Add your own story
Be original and human with vulnerable, personal, generous content.
- Answers and insights
Begin by answering questions then move to hub content in crowded niches.
- Follow the RITE path
Hit at least three of Relevant, Interesting, Timely and Entertaining.
From chapter: CHAPTER 6 Step Three: Finding Your Fuel, pp. 84–105
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