KNOWN by Mark Schaefer, framework 12 of 19
Active audience building
Three ways to build the connection actively.
Mark Schaefer's framework, from KNOWN, pp. 106 to 124.
- Engagement
Thank, answer and call people, and end posts with a question.
- Networking
List active fans by city, schedule calls, interview fans and send notes.
- Influence
Find influencers with tools, help them first and mention their work.
From chapter: CHAPTER 7 Step Four: Creating an Actionable Audience, pp. 106–124
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