Writing a book

Schaefer's process for finishing a book.

Mark Schaefer's framework, from KNOWN, pp. 125 to 142.

The main idea
Find a singular idea from research, expertise, a personal story, a vision or a solution to a problem.
The outline
Make a folder per chapter and collect research through the year.
The writing begins
Block out large chunks of time, or record a speech first.
Testing ideas
Float radical ideas in blog posts and private groups.
Rewriting and editing
Rewrite and hire an editor.
How to publish
Self-publish for revenue, ownership and speed.

From chapter: CHAPTER 8 Taking Your Brand to the Next Level, pp. 125–142

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