The RITE test

A check for consistently good content.

Mark Schaefer's framework, from KNOWN, pp. 84 to 105.

Relevant
Stay on your core topic, using other interests only as teaching stories.
Interesting
Write about what provokes discussion and ask the right questions.
Timely
Jump on wow news, comment on a commentary or run a round-up post.
Entertaining
Run content through an entertainment filter so people want to share it.

From chapter: CHAPTER 6 Step Three: Finding Your Fuel, pp. 84–105

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