Bookshelf · KNOWN

KNOWN by Mark Schaefer, framework 15 of 19

Starting a speaking career

Steps to build speaking momentum.

Mark Schaefer's framework, from KNOWN, pp. 125 to 142.

  1. Prepare a home base

    Build a professional website with About, Speaking and Contact pages.

  2. Think like an entertainer

    Rehearse and add anecdotes, props and surprises.

  3. Start local

    Speak to civic groups and classes, for free, and never say no.

  4. Establish social proof

    Collect testimonials, a speaker reel and a list of past talks.

  5. Build momentum

    Say yes, ask for testimonials and keep in touch with contacts.

From chapter: CHAPTER 8 Taking Your Brand to the Next Level, pp. 125–142

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