KNOWN by Mark Schaefer, framework 15 of 19
Starting a speaking career
Steps to build speaking momentum.
Mark Schaefer's framework, from KNOWN, pp. 125 to 142.
- Prepare a home base
Build a professional website with About, Speaking and Contact pages.
- Think like an entertainer
Rehearse and add anecdotes, props and surprises.
- Start local
Speak to civic groups and classes, for free, and never say no.
- Establish social proof
Collect testimonials, a speaker reel and a list of past talks.
- Build momentum
Say yes, ask for testimonials and keep in touch with contacts.
From chapter: CHAPTER 8 Taking Your Brand to the Next Level, pp. 125–142
More from this book
All 19 frameworks-
Framework 16 · Personal brand Four measures of momentum Ways to tell whether you are trending up when thought leadership is soft.
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Framework 17 · Lead generation What to adjust when nothing moves If you love the work and see no momentum after a year, check each element.
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Framework 18 · Lead generation Deciding whether to quit Four steps at a true roadblock.
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Framework 19 · Growth and strategy Keyword Optimization Index A way to compare keyword opportunity by country.
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Framework 1 · Lead generation The four steps to become known The linear process the whole book follows.
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Framework 2 · Personal brand Place and space The intersection that gives the best shot at becoming known.