KNOWN by Mark Schaefer, framework 14 of 19
Structuring a first speech
Tamsen Webster's five sentences that give a talk its structure.
Mark Schaefer's framework, from KNOWN, pp. 125 to 142.
- Goal
What the audience wants to achieve.
- Problem
The underlying barrier to that goal.
- Idea
The one thing they must understand to solve it.
- Change
The single high level change needed.
- Action
The actions that enact the change, grouped to five or fewer.
From chapter: CHAPTER 8 Taking Your Brand to the Next Level, pp. 125–142
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