KNOWN by Mark Schaefer, framework 11 of 19
Four phases of passive audience connection
How people move from discovering you to advocating for you.
Mark Schaefer's framework, from KNOWN, pp. 106 to 124.
- Awareness
They discover your content and know you exist.
- Engagement
They click, comment and share, and the connection becomes two way.
- Stable connection
They opt in by subscribing or following.
- Loyalty
They encourage others to follow you and are the most likely to act.
From chapter: CHAPTER 7 Step Four: Creating an Actionable Audience, pp. 106–124
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