KNOWN by Mark Schaefer, framework 7 of 19
Choosing your rich content
How to pick the one content form to commit to.
Mark Schaefer's framework, from KNOWN, pp. 84 to 105.
- Find the open space
Look at what is produced in your field and take the under-served option.
- Figure out what you love to do
Choose a form you will enjoy for years.
- Match content and personality type
Use quieter forms if introverted, live and solo forms if extroverted.
From chapter: CHAPTER 6 Step Three: Finding Your Fuel, pp. 84–105
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