KNOWN by Mark Schaefer, framework 6 of 19
Hygiene, hub and hero content
The three content types YouTube research found in strong channel brands.
Mark Schaefer's framework, from KNOWN, pp. 64 to 83.
- Hygiene
Answers common questions and shows up in search, good for awareness.
- Hub
Addictive content that keeps people on your site and invites a binge.
- Hero
Bold, expensive content meant to go viral.
From chapter: CHAPTER 5 Eight Space Strategies, pp. 64–83
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