Eight space strategies

Eight ways to find an open space even without a first-mover advantage.

Mark Schaefer's framework, from KNOWN, pp. 64 to 83.

Develop a unique tone or point of view
Use a recognisable voice that is a natural extension of you.
Move to a new social platform within your niche
Build where your competitors are not.
Dominate a content type
Choose hygiene, hub or hero content where the niche is thin.
Try a new content form
Use a form such as cartoons that few in your niche use.
Focus on frequency
Publish daily or rarely and epically to stand out.
Find a unique demographic or geographic niche
Own a region or group that is underserved.
Connect with industry influencers
Help influencers first and borrow their audience.
Use curation as a niche
Summarise the best of your topic regularly with your own comment.

From chapter: CHAPTER 5 Eight Space Strategies, pp. 64–83

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