KNOWN by Mark Schaefer, framework 16 of 19
Four measures of momentum
Ways to tell whether you are trending up when thought leadership is soft.
Mark Schaefer's framework, from KNOWN, pp. 155 to 172.
- Awareness
Mentions, likes, site traffic and shares month on month.
- Inquiries
Requests to speak, contribute, advise or recommend.
- Money
Revenue as honest feedback that your skill is valued.
- Personal goals
Whether you are reaching your own reasons for being known.
From chapter: CHAPTER 10 Pivots and Grit, pp. 155–172
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