KNOWN by Mark Schaefer, framework 17 of 19
What to adjust when nothing moves
If you love the work and see no momentum after a year, check each element.
Mark Schaefer's framework, from KNOWN, pp. 155 to 172.
- Place
Is your interest distinctive and clearly stated?
- Space
Is the channel right and has your audience moved?
- Consistent content
Is there enough of it and is it interesting?
- Audience
Is the audience too small for your goal, so you need a broader scope?
From chapter: CHAPTER 10 Pivots and Grit, pp. 155–172
More from this book
All 19 frameworks-
-
-
-
-
-
