The presentation pitch structure

A seven part order for a pitch that runs from a few minutes to a few hours.

Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.

Position yourself as clear and credible
Make it plain who you are and why you are worth listening to.
Articulate the problem and how you noticed it
Call attention to a real problem and tell the story of spotting it.
Extrapolate on the impact of the problem
Project forward to what happens if it is left unsolved.
Solve it
Share the key insight behind your solution freely.
Prove it
Back the claim with statistics, a case study or a respected voucher.
Ask for what you want
State specifically and boldly what you need to take the idea forward.
Leave people uplifted
Finish on a story, idea or vision that leaves people feeling positive.

From chapter: 2. The Key Person of Influence Method, pp. 42–128

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