Five starter partnership deals

The deal types the authors recommend while building partnership skill.

Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.

Affiliate partnerships
Pay a commission, tracked by links, to people who promote your products.
Co-promotion
Two companies with similar sized databases each mail the other's offer.
Product creation partnerships
Team up with others to build a more valuable product that gets the client a better outcome.
Packaging up
Bundle someone else's existing product with yours.
Free-bundle group
Combine several businesses' free offers into one irresistible basket.

From chapter: 2. The Key Person of Influence Method, pp. 42–128

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