Bookshelf · Key Person of Influence

Key Person of Influence by Kevin Harrington and Daniel Priestley, framework 6 of 11

Ten intangible qualities of a successful product

Kevin Harrington's checklist of ten questions to ask before launching a product or service.

Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.

  1. Unique

    Is it unique in its marketplace?

  2. Big enough market

    Are there enough people who want it and can afford it?

  3. Solves a problem

    Does it really solve a problem?

  4. Powerful offer

    Is there a powerful offer with a competitive price?

  5. Easy to explain

    Can you explain how it works simply?

  6. Transformation or demo

    Is there a visible before and after?

  7. Multifunctional

    Does it do more than a competitor's copy could?

  8. Credible testimonials

    Are there real customer and expert testimonials?

  9. Independently proven

    Are there third party results or studies?

  10. Answers the buyer's questions

    Can you answer every sceptical question the buyer might ask?

From chapter: 2. The Key Person of Influence Method, pp. 42–128

More from this book

All 11 frameworks

Back to the bookshelf