Foundations of a presentation pitch

What a pitch must rest on before it is structured.

Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.

It solves a problem
Improve on something people already buy, or solve a problem they will soon have.
It is grounded in reality
Rest it on a customer insight, a technology insight or an industry insight.
It is aligned to your story
Show why it is a good idea for you, tied to a belief you hold strongly.
It articulates the payoff
Give three core benefits the listener will experience.
It can be delivered upon
Explain how the value reaches them, whether product, service, subscription or training.

From chapter: 2. The Key Person of Influence Method, pp. 42–128

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