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Key Person of Influence by Kevin Harrington and Daniel Priestley, framework 1 of 11

The Key Person of Influence Method

Five steps, done in order, that make you the person an industry's best opportunities go to.

Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.

  1. Pitch

    Answer "What do you do?" with power and clarity, in a social pitch and a longer presentation pitch.

  2. Publish

    Gain credibility and ownership of a niche by writing a book, articles and reports.

  3. Product

    Package your ideas into a product and service ecosystem, with free products that spread ideas and high value products that implement them.

  4. Profile

    Become known, liked and trusted, so a search for your name shows who you are on page one.

  5. Partnership

    Structure win/win relationships with people who already hold the list, brand, product or money you lack.

From chapter: 2. The Key Person of Influence Method, pp. 42–128

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