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Key Person of Influence by Kevin Harrington and Daniel Priestley, framework 1 of 11
The Key Person of Influence Method
Five steps, done in order, that make you the person an industry's best opportunities go to.
Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.
- Pitch
Answer "What do you do?" with power and clarity, in a social pitch and a longer presentation pitch.
- Publish
Gain credibility and ownership of a niche by writing a book, articles and reports.
- Product
Package your ideas into a product and service ecosystem, with free products that spread ideas and high value products that implement them.
- Profile
Become known, liked and trusted, so a search for your name shows who you are on page one.
- Partnership
Structure win/win relationships with people who already hold the list, brand, product or money you lack.
From chapter: 2. The Key Person of Influence Method, pp. 42–128
More from this book
All 11 frameworks-
Framework 2 · Sales and negotiation Big Game The reason behind every pitch, built as a game worth playing over the next three years.
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Framework 3 · Sales and negotiation Foundations of a presentation pitch What a pitch must rest on before it is structured.
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Framework 4 · Sales and negotiation The presentation pitch structure A seven part order for a pitch that runs from a few minutes to a few hours.
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Framework 5 · Offers and pricing Planning the book How to plan a 30,000 to 50,000 word book so it is easy to write.
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Framework 6 · Offers and pricing Ten intangible qualities of a successful product Kevin Harrington's checklist of ten questions to ask before launching a product or service.
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Framework 7 · Offers and pricing Five starter partnership deals The deal types the authors recommend while building partnership skill.