Big Game

The reason behind every pitch, built as a game worth playing over the next three years.

Kevin Harrington and Daniel Priestley's framework, from Key Person of Influence, pp. 42 to 128.

It must be fun
Pick a game you will still want to play on the hard days.
It must have rules
Set structures, time frames and out of bounds behaviour you can explain to others.
There must be players
Attract top players whose strengths suit the game.
There must be a prize
Name the reward, whether money, ownership or recognition, that excites the players.
There must be a way to win
Set short term wins and an overall championship with a clear scoreboard.
There must be a way to lose
Make losing possible and visible, so there is a point to rethink the strategy.

From chapter: 2. The Key Person of Influence Method, pp. 42–128

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