Two main drivers of the wedding cake

How to maximise profit per customer.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 295 to 308.

Accommodating buying curve
Let higher spenders spend more with a premium tier.
Maximise buying curves per customer
Sell into different wallets like supplements.

From chapter: Chapter 21, PRODUCT: How To Run An, pp. 295–308

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