Obstacle overcomes

The four types of objection and how to handle them.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 359 to 430.

Stalls and delays
Ask 'What's your main concern?', rocking chair close, three questions, scale 1 to 10.
Decision-maker
Agreements about the spouse, what if they say no, delayed payment close.
Price
Best case/worst case, expensive clothing, identity swap, gonna spend it anyways, split payments.
Fitness and program related
Scripts for injuries, boredom, start dates, alcohol, cheat days, conditions.

From chapter: Chapter 26, Sprinkles:, pp. 359–430

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