Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 1 of 33
The only 3 ways to grow your business
The three growth paths every gym profit lever pulls on.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 71 to 84.
- Acquire
Get more clients.
- Ascend
Increase the average purchase through higher prices, cross-sells and upsells.
- Resell
Get people to buy more frequently, which in gyms is retention.
From chapter: Chapter 2, A Client-Acquisition Model That Works, pp. 71–84
More from this book
All 33 frameworks-
Framework 2 · Exits Fixing the broken acquisition model The four steps that replace the Sell Your Soul model.
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Framework 3 · Lead generation Irresistible offer checklist Eight levers that make the offer convert prospects into buyers.
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Framework 4 · Paid ads Client-financed acquisition A loop that turns ad spend into profit within days.
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Framework 5 · Lead generation Lead-Gen Scrambler Lists of ad parts to mix into endless new ads.
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Framework 6 · Personal brand Twelve copy commandments The checklist applied to every ad Gym Launch writes.
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Framework 7 · Offers and pricing The C-L-O-S-E-R formula Hormozi's sales framework for cold traffic.