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Gym Launch Secrets by Alex Hormozi, framework 1 of 33

The only 3 ways to grow your business

The three growth paths every gym profit lever pulls on.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 71 to 84.

  1. Acquire

    Get more clients.

  2. Ascend

    Increase the average purchase through higher prices, cross-sells and upsells.

  3. Resell

    Get people to buy more frequently, which in gyms is retention.

From chapter: Chapter 2, A Client-Acquisition Model That Works, pp. 71–84

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