Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 31 of 33
Internal play summary
Rules for running internal plays.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 359 to 430.
- Take rate
About 25% of members take an internal offer.
- Price
$150 to $199.
- Margin
Run 90% margins.
- Cadence
Run every six weeks, with a promo of four to six weeks.
- Upsell
Move 25% to 35% into HTP if you have it.
- Fulfilment
Weekends during off hours.
- Stack
Sell supplements and other ancillary services.
From chapter: Chapter 26, Sprinkles:, pp. 359–430
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