Ways to turn challenge members into recurring members within six weeks.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 319 to 334.
First attempt: Bribe
Price the program at $599 or more, then give it free if they join as members on day one, prepaying six weeks at $49 per week.
Second attempt: Abandon Hope Sale
At week three, a mandatory halfway meeting, tips and encouragement, re-ask goals, then credit the $600 toward a year membership with the remaining weeks free.
Third attempt: Last Chance
At the weigh-out, credit $25 per pound lost spread over a chosen number of months to land on the target EFT.
