Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 25 of 33
High-ticket fitness sales script
Setter or closer call flow for a $2,000 to $3,000 program.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 335 to 348.
- Small talk
Build rapport and find common ground.
- Set the frame
State the time, ask for a yes to questions and ask why now.
- Goals and diagnostics
Future pace 12 months and dig into why it matters.
- What they've tried
What's stopping them from getting there alone.
- How long would you wait
Test urgency, and disqualify if they are not ready.
- Offer to tell them
Recap, then shut up and let them ask.
- Price on request
Give the total, then the discount for showing up.
- Lock the set
Card, deposit, decision-maker and payment method confirmed.
From chapter: Chapter 24, Tier 2:, pp. 335–348
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