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Gym Launch Secrets by Alex Hormozi, framework 22 of 33

Gym Launch innovation process

How new systems are found and rolled out.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 309 to 318.

  1. Find an issue

    In lead generation, nurture, sales, fulfilment or ascension and retention.

  2. Grab 20 gyms in 20 markets

    Those with the worst of the problem.

  3. Interview the top 10 gyms

    Itemise their techniques in a teachable format.

  4. Implement in weaker gyms

    See if it works in at least 80%.

  5. Roll out or iterate

    Systematise for the Gym Lords community, or fix and retest.

From chapter: Chapter 22, The Wedding Cake Gym Profit Model, pp. 309–318

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