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Gym Launch Secrets by Alex Hormozi, framework 3 of 33

Irresistible offer checklist

Eight levers that make the offer convert prospects into buyers.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 71 to 84.

  1. Pre-Frame

    Use authority and social proof on the phone before they arrive.

  2. Price Anchor

    Drop a much higher price before the real one.

  3. Splinter Stack

    Unbundle services into perks, bonuses and next logical needs.

  4. Scarcity

    Tell them only X spots remain.

  5. Urgency

    Give a time limit, such as a programme starting tomorrow.

  6. Crazy Guarantee

    Offer a personal refund if service falls short.

  7. Bribe

    Give the paid programme free if they join as a member today.

  8. Downsell Your Upsell

    Charge more for a defined-end program then drop to a lower rate for continuity.

From chapter: Chapter 2, A Client-Acquisition Model That Works, pp. 71–84

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