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Gym Launch Secrets by Alex Hormozi, framework 2 of 33

Fixing the broken acquisition model

The four steps that replace the Sell Your Soul model.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 71 to 84.

  1. Create a high-ticket front-end offer

    Sell a premium offer rather than a cheap trial.

  2. Get paid to acquire customers

    Make more on front-end sales than the ads cost.

  3. Get them to show up

    Schedule fast and use reminders.

  4. Get them to buy

    Use a repeatable sales framework.

From chapter: Chapter 2, A Client-Acquisition Model That Works, pp. 71–84

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