Lead-Gen Scrambler

Lists of ad parts to mix into endless new ads.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 85 to 94.

Headline
Duration, gender, benefit, status, curiosity, against fear, negative, challenge.
Copy
Short or long, free, new, reason why, benefits, status, describe don't tell, scarcity, urgency, implied authority.
Page name and business name
Keep multiple descriptive versions.
Image
Contrast, group pictures, selfies, workout and class shots, memes.
Video
Testimonials, facility tour, whiteboard, pitching, subtitles.

From chapter: Chapter 3, Get Paid To Acquire Customers, pp. 85–94

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