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Gym Launch Secrets by Alex Hormozi, framework 4 of 33

Client-financed acquisition

A loop that turns ad spend into profit within days.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 85 to 94.

  1. Create a high-ticket front-end product

    Sell a premium offer at $500 to $600.

  2. Spend on ads

    Put the spend into a leads campaign.

  3. Book and show appointments

    Schedule most leads and see about half.

  4. Sell the front end

    Close around 20% of leads.

  5. Re-spend the proceeds

    Use deposits to fund the next days of ads.

From chapter: Chapter 3, Get Paid To Acquire Customers, pp. 85–94

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