Bookshelf · Gym Launch Secrets
Gym Launch Secrets by Alex Hormozi, framework 4 of 33
Client-financed acquisition
A loop that turns ad spend into profit within days.
Alex Hormozi's framework, from Gym Launch Secrets, pp. 85 to 94.
- Create a high-ticket front-end product
Sell a premium offer at $500 to $600.
- Spend on ads
Put the spend into a leads campaign.
- Book and show appointments
Schedule most leads and see about half.
- Sell the front end
Close around 20% of leads.
- Re-spend the proceeds
Use deposits to fund the next days of ads.
From chapter: Chapter 3, Get Paid To Acquire Customers, pp. 85–94
More from this book
All 33 frameworks-
Framework 5 · Lead generation Lead-Gen Scrambler Lists of ad parts to mix into endless new ads.
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Framework 6 · Personal brand Twelve copy commandments The checklist applied to every ad Gym Launch writes.
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Framework 7 · Offers and pricing The C-L-O-S-E-R formula Hormozi's sales framework for cold traffic.
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Framework 8 · Life and thinking Belief-breaking formula Five steps to change a belief, from Linh Trinh.
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Framework 9 · Offers and pricing Virtuous versus vicious cycle of price How price moves client behaviour and the business.
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Framework 10 · Offers and pricing Two-tier membership actions What to do to the membership structure.