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Gym Launch Secrets by Alex Hormozi, framework 21 of 33

The Wedding Cake Gym Profit Model

Three tiers, each with front-end icing and recurring cake.

Alex Hormozi's framework, from Gym Launch Secrets, pp. 309 to 318.

  1. Layer 1: Large group

    Icing: challenges and defined-end programs at $400 to $1,000. Cake: recurring EFT at $167 to $225 per month.

  2. Layer 2: Semi-privates

    Icing: 12-week high ticket at $1,500 to $3,000. Cake: 1-on-4 EFT at $500 to $700 per month.

  3. Layer 3: Supplements

    Icing: packages at $500 to $5,000. Cake: autoship at $200 to $400 per month.

  4. Sprinkles: Internal plays

    A traffic source feeding every layer.

From chapter: Chapter 22, The Wedding Cake Gym Profit Model, pp. 309–318

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