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Expert Secrets by Russell Brunson, framework 21 of 28

The Three Secrets

Turns the three core false beliefs into the content section.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

  1. Identify the three core false beliefs

    Choose the key belief about the vehicle, their ability and outside forces.

  2. Write three Epiphany Bridge stories

    One story to break each belief.

  3. Write three secrets

    Phrase each as a curiosity-driven how to statement.

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

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