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Expert Secrets by Russell Brunson, framework 27 of 28

The 5-Minute Perfect Webinar

A short Perfect Webinar for ads, landing pages and low-priced products.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

  1. Open with a big misconception

    Say Did you know that.

  2. Introduce yourself and the big idea

    Give your name, role and accomplishment.

  3. Share three secrets

    Give each one a big idea and why it matters.

  4. Answer the objection

    Reveal the truth behind it.

  5. Present the offer and a deadline

    Click the link, with a reason prices may rise.

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

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