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Expert Secrets by Russell Brunson, framework 26 of 28

The Perfect Webinar Shortcut

A way to make a Perfect Webinar in 15 minutes and deliver it live on social.

Russell Brunson's framework, from Expert Secrets, pp. 348 to 404.

  1. Name the new opportunity

    Decide what you are offering.

  2. Write the special offer

    Sketch the Stack on a whiteboard.

  3. Choose the Big Domino

    Pick the one belief.

  4. Choose the origin story

    Pick the story that tests the domino.

  5. Write three frameworks and false beliefs

    Cover vehicle, internal and external beliefs.

  6. Go live and close

    Present on Facebook Live or similar, then run the Stack and close.

From chapter: SECTION FOUR: Becoming Your Dream Customer’s Guide, pp. 348–404

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