Teaching Each Secret

The repeating sequence inside each of the three secrets.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

State the secret
Say the how to title.
Introduce the framework's name
Remind them what it is called.
Share the learned or earned story
Tell how you developed it.
Teach the strategy
Show the what and skip the how.
Show case studies
Prove it for other people.
Share supporting Epiphany Bridge stories
Break related beliefs in 30 to 60 seconds each.

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

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