The Big Domino

Picks the single belief that makes every other objection irrelevant.

Russell Brunson's framework, from Expert Secrets, pp. 240 to 347.

Write the Big Domino statement
If I can make them believe that X is the key to Y and attainable only through Z, objections become irrelevant.
Write a who and what statement
I am going to teach this submarket how to get this result through this niche.
Write the opportunity switch headline
How to get the result you want without the thing you fear most.
Build rapport
Use the one sentence persuasion points at the start.
Set the ruler
Tell them your goal for the session so they judge it fairly.
Qualify yourself and tell your origin story
Give one or two highlights, then go straight into the Epiphany Bridge origin story.

From chapter: SECTION THREE: “10X Secrets”: One-to-Many Selling, pp. 240–347

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